GTM Configuration Best Practices

A disorganized Google Tag Manager container is a ticking time bomb. As your marketing team grows, maintaining order is essential.

Naming Conventions

Adopt a strict naming convention for Tags, Triggers, and Variables. For example:

• Tags: Vendor - Tag Type - Detail (e.g., GA4 - Event - Purchase)
• Triggers: Condition - Detail (e.g., Click - Submit Button)

Workspaces

Never work in the "Default Workspace" for new features. Create a dedicated workspace for every ticket or sprint. This allows multiple team members to publish changes without overwriting each other's work.