Optimizing User Journeys

The "Add to Cart" button is the most critical interaction in e-commerce. But are you tracking it correctly?

Common Pitfalls

Many implementations rely on simple click listeners. However, a click doesn't always mean an item was added. What if the API fails? What if the variant is out of stock?

The Solution: Custom Events

Instead of auto-event tracking, developers should push a specific event to the Data Layer only after the backend confirms success:

window.dataLayer.push({
  event: "add_to_cart",
  ecommerce: {
    items: [{
      item_name: "Premium Widget",
      price: 99.00
    }]
  }
});

This ensures your analytics match your actual sales data.